making complex
things make sense.
That’s the thread between my design, communication, and research. I help turn complicated ideas into something people can understand, use, and connect with.
request my full portfolio & résuméfrom a tangle to a shared direction.
making technical ideas usable.
Marketing, communication, and visual design across fintech projects. I worked on brand identities, UI/UX, educational material, and conversations between technical teams and their communities.
Course and curriculum design, events, hackathons, and content explaining blockchain, privacy, tokenomics, and DAOs.
ask about this worka voice, before a logo.
As a creative agency co-founder and marketing lead, I worked on the identity of the agency and the brands we supported. The job often started with a question: what is this business trying to say?
Brand strategy, creative direction, photography, video, and event communication — with teams brought together around the project.
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from an idea to a room full of people.
For an entertainment community, I developed the brand and its digital presence, from the logo and website to social content and event video.
The website also handled ticket sales, connecting the visual identity to the practical experience of attending an event.
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small details, a clearer picture.
Independent work for companies and organisations: helping them explain who they are and show up consistently, online and in print.
Communication planning, websites, social media, PR materials, and digital design — shaped around what each project needed.
ask about this workcomplexity to clarity.
How do early-stage Digital Product Passport ventures make complex systems understandable? My thesis looked at the communication strategies used to bridge differences in terminology and meaning.
The study draws on digital material from twelve European startups and interviews with ten industry practitioners. It connects the questions I ask in practice with research into how people reach a shared understanding.
read the researchlet’s look at it together.
For project enquiries, a fuller portfolio, or my résumé:
ege@palaz.se