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Recently, something caught our attention. Martin Tantow, a partner at PegasusTech Ventures, stated that a new era will not be lived through a digital bank or a crypto wallet directed at the user again, but that embedded finance will become more interesting for everyone.

So, What is “Embedded Finance”?

If you’re somewhat familiar with internet terms, ‘Embedded Finance’ might mean a lot to you.

‘Embedded Finance’ refers to the offering of financial options within or through the platforms you use, by non-financial platforms.

This concept, which has recently gained popularity, is not really difficult to imagine and is now a part of our lives. After all, we have been using many embedded tools on platforms for years, and offering financial options this way is not a big leap.

In recent years, many platforms have enabled their users to make payments without leaving the platform by embedding finance options.

For example, Solarisbank, founded in Berlin, has contributed to these innovations by being at the forefront of the Banking as a Service (BaaS) trend. Solarisbank has produced an API (Application Programming Interface) that other companies can incorporate into their own platforms or applications.

An API is a system that allows two applications to communicate with each other. This system can serve the purpose of digital banking.

Of course, it immediately comes to mind that this trend could also benefit the cryptocurrency world. Just as it comes to our minds, it comes to the minds of Solarisbank employees. They think they can also embed crypto payment options into platforms due to the similarities between the finance and crypto worlds. This system actually includes many options, from securely storing users’ crypto assets to making transactions, and even using crypto assets as collateral to take out loans. Although Bitcoin and Ethereum are the two most commonly used units, the company says it can make the same systems possible for other cryptocurrencies as well.

Muse is joining the NFT bandwagon. The famous music group will release their first NFT album. The album titled ‘Will of the People’ is set to be released on August 26.

Frank McCourt, who donated 100 million dollars to create an alternative to social media giants, has agreed with Gavin Wood, the co-founder of Ethereum. After leaving Ethereum, Gavin Wood founded Polkadot in 2020. Project Liberty, Gavin Wood’s new passion, promises users the chance to hold their data on the blockchain while moving between social media platforms.

The founder of Huobi, one of the world’s largest cryptocurrency exchanges, wants to sell his company shares worth 3 billion dollars.

According to Paribu’s ‘Cryptocurrency Awareness and Perception Survey’, the number of cryptocurrency investors in Turkey has exceeded 8 million.

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